I was just minding my own business when out of the blue I got sidetracked (as usual). I always seem to get sidetracked when I am trying to design apps. I guess it’s my creative mind looking for ideas and trends. I want to stand out from the crowd and be unique.
So you know what I did? I decided to go to local businesses. You see I live in a small town in the Big Country of Texas where in most places businesses don’t even use email! Can you imagine that? They don’t even use email. Anyway, I went downtown to scope out the area and see if anything would come to me. How do I get small town business people to want to get connected online and really bring our aging and ailing economy back from near death? So, as I walked arounf I discovered that businesses here are very friendly, and they love social interaction. The one strange thing I noticed is that most of the businesses I went into the patrons had smart phones. That intrigued me. Here I am in a mom and pop shop and there are smart phones everywhere.
I introduced myself to a few of the business owners downtown and while I was talking to them I asked them if they had a smart phone. All of them said yes! Amazing!
Out of shear curiosity I asked, “What do you like to do most on your phone?”
The normal answers were
1. Check my email
2. surf the web
3. play games
4. watch streaming video
5. update twitter and facebook
Now, this really got my mind running. How can they use their phones for that and not for their business. So I asked!
The common response was, “I don’t have time for that.” or “You can use your phone to grow your business?” and the most popular response, “You mean I can have my business on everyone’s phones?”
I simply, looked at each one and smiled as I handed them my card and said, “You can grow your business, retain customers and eat your competition’s lunch! Look around you for the next few days, notice how many of your customers have a smart phone and if you want to talk about how we can get in gear call me.”
Needless to say, I am bringing my back woods town into the city. Your thoughts?