Got a Story? How To Tell It

Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. Do I share something in common with you? How do we relate to each other? Are you relevant to my work?That’s why the resume is on the out, and the bio is on the rise. People work with people they can relate to and identify with. Trust comes from personal disclosure. And that kind of sharing is hard to convey in a resume. Your bio needs to tell the bigger story. Especially, when you’re in business for yourself, or in the business of relationships. It’s your bio that’s read first.

To help you with this, your bio should address the following five questions:

  1. Who am I?
  2. How can I help you?
  3. How did I get here (i.e. know what I know)?
  4. Why can you trust me?
  5. What do we share in common?
Your bio is the lynchpin for expanding your thought leadership and recognition, especially online. It frames the conversation and sets the tone. It’s your job to reveal a bit about yourself and how you see the world. Do this well, and people will eagerly want to engage with you further.Here’s the challenge: who taught you how to write your bio? 

Admittedly, most of us never got a lesson in this essential task. You’re not alone. Even the most skilled communicators get tongue-tied and twisted when trying to represent themselves in writing. We fear the two extremes: obnoxious self-importance or boring earnestness. It gets further complicated when you’re in the midst of a career or business reinvention. You have to reconcile the different twists and turns of your past into a coherent professional storyline.

The personal branding industry has only muddied the waters. It’s easy to feel turned off by the heavy-handed acts of self-promotion that the various gurus out there say you’re supposed to do. We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. That’s mostly a bunch of buzzword bingo bullshit.

Instead, share more of what you really care about. And then write your bio in service to your reader, not just ego validation. Imagine that: A compelling reason to tell your story beyond bragging to the world that you’re “kind of a big deal.” Embrace the holy-grail of storytelling: tell a story that people can identify with as their own – and the need to persuade, convince, or sell them on anything disappears.

With all this in mind, here’s a few key pointers for reinventing your bio as a story:

1. Share a Point of View.
You’re a creative. Having something to say is the ultimate proof. What’s missing from the larger conversation? Speak to that. Don’t be afraid to tell the bigger story. We want to know how you see the world. Show us that you have a unique perspective or fresh vantage point on the things that matter most.

2. Create a Backstory.  
Explain the origin for how you came to see the world in this way. Maybe it was something that happened to you as a kid or early in your career.  Consider your superhero origins. How did you come into these powers? What set you off on this quest or journey? What’s the riddle or mystery you are still trying to solve? When you tell the story of who you were meant to be, it becomes an undeniable story.  Natural authority is speaking from the place of what you know and have lived.

3. Incorporate External Validators.
Think frugally here. To paraphrase the artist De La Vega, we spend too much time trying to convince others, instead of believing in ourselves. Nonetheless, if you’re doing something new, different, or innovative – you have to anchor it into the familiar. Help people see that your novel ideas are connected to things they recognize and trust. That might be your notable clients, press, publications, or things you’ve created. Just enough to show people your story is for real.

4. Invite people into relationship.
Now that you’ve established you’ve got something to share, remind people you’re not so different from them. Vulnerability is the new black. Share some guilty pleasures. Describe what you like to geek out on. Reveal a couple things you obsess about as hobbies or interests. This will make you more approachable and relatable. You’re human, too. Help people find the invisible lines of connection.

To revamp your bio, start with these simple storytelling principles and questions above. In the process, you’ll discover a greater potential to shift how you see yourself and how the world sees you. Your story sets the boundaries for everything else that follows.

If you’re having trouble being heard, recognized, or understood, it’s probably an issue related to your story and identity. The good news? It’s never to late to reinvent your story.
What’s Your Take?
Have you updated your bio recently? What do you struggle with?
Michael Margolis is the Dean of Story University and host of the Reinvention Summit. Visit the The New About Me, where you can download a 7-step formula to reinventing your bio as a story.
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Personal Story Equals Personal Brand

I wanted to continue my posts about personal branding.  I have really enjoyed my journey so far as app designer for small to medium sized businesses.  I have discovered along the way that when we are free to be us we shine.  So why do we have to become someone else in our marketing? That question got me really thinking about what I can do for my clients and prospects to help them down this road of personal branding.

I learned this week that the marketplace doesn’t like to being sold to.  I also learned from interviewing a few thousands friends on facebook and twitter that we also are turned off any marketing methods that are bragging about what you have and have accomplished.  I thought to myself, “Why tell your story?  How do you tell about yourself without sounding like you are bragging?” Well, knowing me, if I have the question in my mind I am going to ask it to my followers and friends.

So I did and I got an amazing answer and then I found GetStoried.com.  I discovered that the marketplace, i.e., your friends and family don’t want to be sold to, they want to relate to you.  They want to find themselves in your story.  This is what I plan to do help businesses find their customers by linking to them through their stories.  It all begins with your about page.  So, after watching this video and reading my post use the space below to tell your story in a way that doesn’t brag and helps others see themselves in your story.  Let’s help each other relate to one another and build lasting customer relationships!  Until next time……. Many Blessings

Categories: business branding, news, personal branding, small business, technology, Uncategorized | Leave a comment

How to Pitch Yourself as a Guest on Radio Shows – Plus Sample Radio Pitch

The App Shoppe

How to Pitch Yourself as a Guest on Radio Shows - Plus Sample Radio PitchRadio interviews are one of my favorite promotion strategies for authors. Aside from the fact that you can almost always conduct them from home, you can also reach a broad audience with your message.

Internet radio shows, such as those found at BlogTalkRadio.com, provide wonderful opportunities for authors to reach a niche audience. Here you can find shows about everything from business blogging to parenting. Shows typically feature guests for 15 minutes up to a full hour, and archives can remain online for years.

To pitch yourself as a guest to radio shows, you can send a press release. However, press releases aren’t the only way to get media attention. I have found that sending a simple e-mail can be even more effective. Since I’m often asked how to do this, here’s a sample I put together to show you how to craft your media pitch.

* * * * *

Greetings <first name>,

My name is Stephanie Chandler and I am the author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business. I have reviewed your show archives and I believe that I would be a great guest for your audience.

Proposed Topic: Marketing your business by writing and publishing books and ebooks.

Did you know that a recent survey showed that more than 80% of Americans would like to write a book? At the same time, businesses are looking for new marketing strategies and ways to stay competitive in a challenging economy. Promoting a business with a book can be a powerful way to gain a competitive advantage, and it’s easier to accomplish that you might think.

As a guest on your show, I would propose discussing the following key points:

  • How businesses can use books for marketing purposes.
  • Simple strategies for writing a book quickly.
  • Publishing options including traditional and self-publishing.
  • Options with ebooks for the Kindle, iPhone, iPad, Nook and more.
  • Methods for building buzz online.

I have years of experience as a radio show guest and I can assure you that our time together will be well-spent and focused on delivering value to your audience. I would also be happy to provide you with sample interview questions and a complimentary copy of my book at your request.

Thank you very much for your consideration. I look forward to hearing back from you.

Warm regards,

Stephanie Chandler


Some additional considerations:

  • Always address the host or producer by name, if available.
  • Write a compelling introduction that captures interest.
  • Provide a simple list of three to five key discussion points.
  • Mention previous interview experience since it increases confidence of the host or producer and lets them know you’ll be a good guest. If you don’t have previous experience, assure the host that your goal is to provide an informative interview for his/her audience.
  • Offer to provide sample interview questions. Radio hosts may or may not use them, but it demonstrates professionalism to provide them. Make a list of eight to fifteen questions that you think the audience might like to know. Put these in a nicely formatted document and include a brief bio (that will likely be read on-air) and your contact information.
  • Offer a complimentary copy of your book for review. This can help hook the producer or host and give them more reasons to talk about your book on air.

If you use the strategies recommended here, please check back in and post a comment to let us know how it worked for you!

Check out our lists of internet radio shows and podcasts! These are internet radio shows and podcasts list

the ONLY media lists available that are  dedicated to internet radio programs!

Comments Rule! 5 Reasons to Leave a Comment on This Post

  1. We link your name to your website which may improve your site ranking with Google.
  2. Because we include your web link, other readers may click through and visit your site.
  3. Contribute to the conversation. Did this help you? Do you have something to add? Share with our readers!
  4. It’s good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
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What Builds a Great App For Local Business

Build a Better Profile with Michael Margolis

Each Business has a history.  What story do have?  What is your claim to fame?  When building a solid foundation to any marketing campaign is the ability to relate to people on a one on one basis.  Social Media helps you as a business connect as a person to many in a relatively short time, if you do it right.  So here is for all of you some training on how to build a better social profile that really works for you as the individual and as a business.  If people cannot see the person behind the business, do they really see you as the business?  Great question to explore.

Training yourself to promote the character traits you admire in your business is wonderful.  Even a business needs a solid foundation of positive moral character if they are going to pull of a successful and sustainable business.  So, when you build your profile connect, share and experience with your customers and clients what it is that makes you.  Until next time, Many blessings.

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Some Inspiration For Today

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Exclusive Nokia And Windows 7 “Sea Ray” Smart Phone Video And Report

Exclusive Nokia And Windows 7 “Sea Ray” Smart Phone Video And Report
Well what a scoop we have here, however contrived it probably was. Still, we bring you an EXCLUSIVE video shot just after Nokia CEO Stephen Elop asked the audience to “put away their cameras” as something “super confidential” was about to be unveiled.

We have an almost World exclusive video of the new child of Nokia and Microsoft code named “Sea Ray” it actually looks pretty swish I must say.

Here is the video showing the full leaked video and read our report below:


Windows 7 and Nokia Smart Phone “Sea Ray” – Exclusive

Learn what Nokia and Microsoft have been up to with the release of the new Windows 7 smart phone.

Nokia’s first Windows 7 Phone has made its debut on a leaked video of an internal Nokia conference hosted by CEO Stephen Elop.

Despite Elop’s pleas for confidentiality the video of Nokia’s first Windows Phone 7 offering, dubbed the Sea Ray, has been leaked on YouTube.

A demonstration of the smartphone revealed that the phone has the Windows 7 Mango update and looks virtually identical to the N9 phone. It is described in the demonstration as a ‘people–centric smartphone’ with ‘five hundred new features and capabilities’.

Elop told the audience, following the demonstration, ‘We are making progress. We are exciting consumers. That is just the first one. I have other devices completely different from that, that are already working as well.’

He added: ‘We have so much to deliver and launch.’

Elop said the company would retain important features in Nokia’s current portfolio as it moves to produce Windows 7 phones. He said Nokia’s innovations in the N9, as well as user experience and industrial design, are ‘going to live on’ in the new phones.

Cynics say the leak is a publicity stunt by Nokia. If so, it heralds a new era of openness at Nokia. Elop talked frankly of mistakes made by Nokia in the past and the pain of the current transitional stage.

He called for open dialogue within the company, saying he wanted to hear from staff on what was going badly as well as what was doing well. He added: ‘It is OK to give us the bad news. The pain we suffered just a few weeks ago about the earnings release would not have happened if the people in this company had shared the bad news earlier.

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THis is The App Revolution. Are you Ready?

This is The App Revolution!

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The Bendable Phone

I have to say, this caught me by surprise.  So much for the ‘cold hands’ excuse.  In the near future, we will not have to worry about our hands getting cold and the touch screen not working on our smart phones!  Catch up to Nokia people!  They have some of the best phones out there!

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Business as usual? My Journey To Educate

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I was just minding my own business when out of the blue I got sidetracked (as usual). I always seem to get sidetracked when I am trying to design apps. I guess it’s my creative mind looking for ideas and trends. I want to stand out from the crowd and be unique.

So you know what I did? I decided to go to local businesses. You see I live in a small town in the Big Country of Texas where in most places businesses don’t even use email! Can you imagine that? They don’t even use email. Anyway, I went downtown to scope out the area and see if anything would come to me. How do I get small town business people to want to get connected online and really bring our aging and ailing economy back from near death? So, as I walked arounf I discovered that businesses here are very friendly, and they love social interaction. The one strange thing I noticed is that most of the businesses I went into the patrons had smart phones. That intrigued me. Here I am in a mom and pop shop and there are smart phones everywhere.

I introduced myself to a few of the business owners downtown and while I was talking to them I asked them if they had a smart phone. All of them said yes! Amazing!

Out of shear curiosity I asked, “What do you like to do most on your phone?”

The normal answers were
1. Check my email
2. surf the web
3. play games
4. watch streaming video
5. update twitter and facebook

Now, this really got my mind running. How can they use their phones for that and not for their business. So I asked!

The common response was, “I don’t have time for that.” or “You can use your phone to grow your business?” and the most popular response, “You mean I can have my business on everyone’s phones?”

I simply, looked at each one and smiled as I handed them my card and said, “You can grow your business, retain customers and eat your competition’s lunch! Look around you for the next few days, notice how many of your customers have a smart phone and if you want to talk about how we can get in gear call me.”

Needless to say, I am bringing my back woods town into the city. Your thoughts?

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What is the future of ad networks?

Google News | Google Looking to Hire Smartphone App Developers

We have all seen the hockey stick charts and innumerable slides about growth in mobile advertising. We have also seen the stats on mobile Web adoption and wireless data usage, and heard the pundits speak on and on about how “this is the year.”

Sound familiar? That was 1998.

Here we are, 10 years later, and a whole industry has been born on the speculation of mobile advertising. The players making a big gamble on the future of mobile advertising are the ever-increasing number of ad networks.

In the beginning, mobile ad networks were focused on the first basic need in mobile advertising – lack of inventory.

From there, the land grab was on and most ad networks focused on the long tail of mobile advertising to secure this precious inventory. They offered to take anyone and everyone who had mobile content and deliver and optimize their advertising efforts.

Essentially this has been a good deal for publishers, even premium publishers, because as long as their mobile platform was small, having an outsourced group monetizing their content works well.

But now the problem isn’t inventory, but a lack of quality inventory.  The big brands that advertise on mobile need to know that their brand is associated with content that is of a caliber that they feel comfortable with, and that it is contextually relevant to the consumer. Advertising a food product makes a lot more sense on Good Housekeeping than it does Joe Schmoe’s blog or a local car dealership.

Another challenge currently facing mobile ad networks is the current usage of search in mobile.

Unlike the big online ad networks that rely on search to target and serve ads, in first-quarter 2008, less than 7 percent of mobile site and content discovery is derived from search, according to the latest Crisp Wireless Index.

The majority of mobile discovery (53 percent) is through on-deck carrier portals, with 39.5 percent of discovery being performed off-deck through users directly typing in site names or bookmarks on users phones.

The problem ad networks will have, as the market grows, is that top-tier publishers will bring the inventory in-house.

In the online world, where ad networks can do behavioral targeting without content management systems, only 11 percent of ad sales are done through ad networks.

In mobile, there is the additional complication of the need for content management. Therefore the number will almost certainly end up even lower.

The future
Big brand publishers today dominate mobile advertising. They have more traffic, stickier sites and, most importantly, complex content management systems that allow them to understand how people are using mobile very differently than they are using the Internet.

As these publishers begin to realize real revenue from mobile advertising, they will bring their ad sales in house. When this begins to happen, ad servers will start to drop prices and become as commoditized as they are online.

Online ad serving has survived due to its ability to offer behavioral targeting and cost-per-click pricing. Almost all online ad networks now differentiate themselves in these two ways.

In mobile, you can take away the behavioral targeting and get some remnant CPC companies. This still represents a large market opportunity for ad networks, but very different from the premium positioning they have now.

The winners will be infrastructure companies that can offer the ability to provide publishers with real data about how consumers are using their sites, where those consumers are coming from, where they are going, and what they are consuming.

Even more important than that, the infrastructure companies will be able to deliver comparative data; how one site is doing with respect to the mobile Web universe in general, in the vertical, and any other properties specific to that site’s focus. This is the future of mobile advertising.

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